Ah, the wisdom of offering free handouts on the World Wide Web:
Beau Smith’s Guerilla Marketing 101
As part of his grassroots promotion efforts for his upcoming trade paperback from IDW Publishing, The Complete Wynonna Earp, Smith offered to send a postage paid, signed, Wynonna Earp black & white print at no cost to anyone in the world that emailed him with a request. Scoop readers were among those online to whom the offer was extended.
“I thought I’d get requests for maybe 100 at best,” the writer and former IDW marketing chief told Scoop.
The final count came in at 1,754.
Aside from underestimating the count by 1600%, Beau’s a marketing genius.