The Sith is in its third week…and third place, below a moderately interesting animated film and a remake of a 1970s football movie. This has got to be disappointing for Lucasfilm. Yeah, yeah, it’s making money, but as John Derbyshire (no fan of Star Wars at all) points out:
STAR WARS IN TODAY’S DOLLARS [John Podhoretz]
According to this incredibly useful site, which allows you to figure out what a dollar in 1977 would be worth in 2005, the original Star Wars earned $996 million in current dollars — which puts the new movie’s $310 million in current dollars in some perspective.