DC Comics unleashes a new universe of superhero titles
Everyone I know has been buzzing about this astounding new reboot that DC is doing.
I hate to break this to everyone: There’s no reboot.
And it’s not like I couldn’t go for one. Considering how every few years all of the stories I cared about get wiped from continuity anyway, why not?
Why do I say there’s no reboot? Attend:
“We really want to inject new life in our characters and line,” says Dan DiDio, co-publisher of DC with Lee. “This was a chance to start, not at the beginning, but at a point where our characters are younger and the stories are being told for today’s audience.”
In other words: Things are not selling, so let’s do new issue #1s and tell everyone how with it and hip our characters will be now. Oh, and we’ll have all of our character designs tinkered with by the latest talented-but-overhyped artist, which gives us an excuse to release wave after wave of action figures all over again.
New #1 issues of titles to generate hype? You don’t say. How innovative. I don’t think anyone’s done that before.
Oh, and putting the big 7 on the JLA? BRILLIANT! In other words, the powers that be finally stopped stepping on the neck of the JLA writer while ordering him to write “The World’s Greatest Super-heroes” with a team composed of Vixen, Plastic Man and Dr. Light. (Condolences to the late Dwayne McDuffie.)