AMC theater chain offers: Enjoy ‘Cinderella Man’ or Get Money Back
In a marketing ploy the company hasn’t trotted out since 1988’s “Mystic Pizza,” AMC took out newspaper ads saying it would refund moviegoers’ money if they are unhappy with one of its features, “Cinderella Man.”
The gimmick is seen as a desperate move to resuscitate the $88 million Ron Howard-directed boxing flick which, as of Tuesday, had grossed a paltry $50.6 million after 26 days in release.
Of course, this will only work if people are staying away because they think it’s going to be a bad movie. If you’re a person who was having doubts as to whether the show would be enjoyable, this is good news for you.
I haven’t seen it because it’ll be on DVD in four months anyway. If Melinda and I go to this movie, we’ll do a matinee (we always attend “cheaper before 5PM” showings) for only $5 each…and we’ll STILL have spent $2 more than the cost of buying it used from Hollywood Video.
And we don’t even have a widescreen TV yet. Once a person has shelled out $1500 and up (way up) for a big screen, it makes even less sense to go to a theater.
One response to “Just in case you thought the movie was bad…”
I see your point, though some would argue that
1) many films are made with the idea that the audience is in a movie theater environment. With this in mind, some of what the director is trying to communicate may be lost simply because of this.
2) actual film is still higher quality than what you’ll get on a DVD or VHS (as long as the film is scratch-free).
3) I don’t care how big your TV is, it’s hard to beat the size of a movie theater!
-The Shark