DC Comics unleashes a new universe of superhero titles

Everyone I know has been buzzing about this astounding new reboot that DC is doing.

I hate to break this to everyone: There’s no reboot.

And it’s not like I couldn’t go for one.  Considering how every few years all of the stories I cared about get wiped from continuity anyway, why not?

Why do I say there’s no reboot?  Attend:

“We really want to inject new life in our characters and line,” says Dan DiDio, co-publisher of DC with Lee. “This was a chance to start, not at the beginning, but at a point where our characters are younger and the stories are being told for today’s audience.”

In other words: Things are not selling, so let’s do new issue #1s and tell everyone how with it and hip our characters will be now.  Oh, and we’ll have all of our character designs tinkered with by the latest talented-but-overhyped artist, which gives us an excuse to release wave after wave of action figures all over again.

New #1 issues of titles to generate hype?  You don’t say.  How innovative.  I don’t think anyone’s done that before.

Oh, and putting the big 7 on the JLA?  BRILLIANT!  In other words, the powers that be finally stopped stepping on the neck of the JLA writer while ordering him to write “The World’s Greatest Super-heroes” with a team composed of Vixen, Plastic Man and Dr. Light.  (Condolences to the late Dwayne McDuffie.)