Just got back from Jimmy Jams. Lean week, actually. The only thing in my pull list is “52”. I perused the shelf holding the week’s newly arrived Trade Paperbacks and grabbed the second volume of “Manhunter”.
Manhunter is one of those books, like “Hourman”, that every comic afficianado says you should be reading. That it’s unappreciated, that not enough people are picking it up, that it’s one of the best books you’re not reading, etc. I read the first trade. It’s not too shabby, but it’s not exactly James Robinson’s “Starman” either. I think many of the kudos are because it’s about a female character who is written smartly and has a realistic body.
In the last year, I’ve begun making the transition to “wait for the trade”. It’s hard for me to do that, because even though it’s financially advantageous and it makes the work more accessible to re-readings, I feel like I’m not doing my part to support the books I like. The comic book market is so bad…so very, very bad… that if I don’t buy a book, that’s like losing 1/4th of the total readership. Readership is so low that they probably know the names of all their readers, and if I decide to drop a book and get the trade instead they’re going to send me a postcard to find out why I’m not picking it up.
I think they made that showcase reprint of Elongated Man just for me. I don’t know if you noticed it, but when Sue Dibny was killed off, if you look very closely at the handle of the magnifying glass you can see the words “Sorry Michael” in the hatching. Seriously. You’ll need a magnifying glass to see it, which is cute. Because, you know, it’s written on the magnifying glass.
My point is, readership is way way way way waywayway down.
Nevertheless, I’ve made some trade transitions…or Tradesitions, as I like to call them. Let me just trademark that:
TRADESITIONS™
Ahem. Anyway, books I’ve tradesitioned to include “Y: The Last Man” (I’m only buying trade paperbacks), “Jonah Hex” (bought the first 12 issues and decided to buy the trade from then on), “The All-New Atom” (I’m waiting til it comes out as a trade), “Mystery In Space” (I bought the first issue at a con, loved it, missed the other issues and decided to wait for the trade), the “One Year Later” Batman books… and I think I’ll start getting “PvP” as a trade instead of monthly.
As I was looking at the Manhunter book, I see this one collects issues 6-14. The book on the rack this week is issue #27. 13 issues. For a struggling book, 13 issues is a lifetime. One of my favorite books of the last decade, “Chase” by Dan Curtis Johnson, J.H. Williams and Mick Gray, didn’t even survive 10 issues. This Manhunter book, if it’s truly struggling for sales, can’t really be dependant upon me to save it by buying the trade over a year later.
Those of you with long memories will realize I’m changing my mind on this issue. I once proposed a “No TPBs for Two Years Rule”, and of all my proposed solutions for saving the comic book industry it was the most reviled and derided. I still stand by my logic behind the argument, though my solution may have been silly. As many pointed out, TPBs are the success story and the “pamphlet” is foundering, so why hurt the good market to save a product which is losing all profitability. Of course, our industry still isn’t in any position to move to a “just write trade paperbacks and forget the monthly” system; it’s relying on the monthly pamphlets even while the trades reduce the value of buying monthlies.
I’m spending $3 a month to buy that comic. If I buy 10 comics, that’s $30 a month, $360 a year. I’m sure I spend more than that a year on comics. It’s probably $500 a year. The days are gone when comics increase in value much at all, but even if they can be resold at a reduced price you’re still getting some value out of them.
Some people respond to this argument that all collectors are wrong and we should just look at comics as throwaway entertainment, like subscribing to a magazine or newspaper. If comic books were still comparable to their old 12 cent formats, where they were shabby productions made on newsprint and drawn by artists who aren’t going for photorealistic quality, we could probably justify treating them disposably (as comics were until the 1970s). But how many of us can afford to throw $500 a year down the toilet? How many of us buy 25 magazine subscriptions every year?
If every book is destined for the trade, we may as well give up on buying monthly comics. We can all just wait until they’re bound as a book, then get them from the library for free (since most of us just want to read them once for the stories).
Of course, we can’t do that. Few books outside of the biggest characters could afford to have the readers that love them not buy the books. I love PS238, and I’ve bought all the trades even though I buy it monthly, but if I waited for the trade and encouraged other lovers of that book to wait, the book would be dead in a month. Other books I’ve enjoyed, like “Cinnamon: El Ciclo,” Scott Beatty’s “Son of Vulcan” and Gail Simone’s “Rose and Thorn,” seemed destined for a trade and indeed would sell much better as a trade…but because sales were too low there won’t BE a trade.
It’s the Catch-22 of the comic world: We’d rather have the book than the comic, but if we don’t buy the comic there won’t be a book. And everytime we wait for the trade, we’re putting the onus on others to provide all the support the things we love. It just seems wrong.
Thoughts? Comments?
UPDATE: I just read 2/3rds of the Manhunter trade. Man, it is REALLY GOOD! ” It’s the best book you’re not reading!”
3 responses to “Question of the Day: Can you support a series via the trade?”
I don’t have the financial resources to pick up the trades of recent stories, and so I just stick to buying the comics in pamphlet form. I look at it this way:
If I buy a handsome trade and I don’t like the story half way through, I’m stuck with it and my investment. But if I’m buying the comic and it starts to suck with the third or fourth issue, than I can drop it.
The best way to save the pamphlet form is to do “done-in-one” stories, really terrific done-in-one stories. But those stories don’t translate well to trades. And so we have the longer storylines with the bad pacing, which don’t translate well to pamphlets. 🙂
What I’d really like to see, more than anything else, is a throw-back to old comic formats. Give us 65-page Anthology books and 80-page Giants. And don’t charge more than three-fifty for them.
Just imagine: you’re in the comic book store, browsing the pamphlets, when you come across a nice-looking 65-page pamphlet that’s only 3.50, that’s practically the same price as all the other comics. “3.50 for 65 pages? How can I not buy it?” DC did something similiar with their $1 80-pagers this last year (Brave New World, Countdown, etc.)
The trick there, of course, is to make it a good book, with good writing, and good art. Otherwise, what’s the point?
Just some random thoughts– sorry if they’re a bit discombobulated.
TheHutch wrote:
I’m spending $3 a month to buy that comic. If I buy 10 comics, that’s $30 a month, $360 a year. I’m sure I spend more than that a year on comics. It’s probably $500 a year. The days are gone when comics increase in value much at all, but even if they can be resold at a reduced price you’re still getting some value out of them.
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I read about a half-dozen titles. I buy Ultimate Spider-Man. But there is no way I am going to spend the money on a hardcover trade of the title. I like Bendis’ work on Ultimate Spider-Man, but I can’t afford to add The New Avengers, so I buy the trade. The same for Astonishing X-Men. I enjoy Marvel Adventures Fantastic Four immensely becuase it is “done in one”.
Unfortunately, I got started late on both PS 238 and Uptown Girl, and it would just be impossible for me to try to go back and grab all of the individual issues to catch up, so the trade works for me.
I’d like to believe that the TradPaperback should be kind of like a box set. You get a cool introduction from somebody who appreciates the work and the creator, maybe some kind of commentary, or background on each character, or sketches or something extra that there wasn’t room for in the “pamphlet”.
I got the individual issues of Justice, and I got the hardcover collection of the first four issues because of the extras. The introduction was kinda cool, and even though some of the sketches showed up in the regular issues, my hands shook only a little bit at the $20 price tag.
The same is probably true of Green Lantern. I read Rebirth and liked it. I’ll get the trade paperback. Probably not for the regular issues, though, same reason as Ultimate Spider-Man.
I think the one thing that drives it is my wallet. I’m not going to risk what little I have to spend.
I like Batman, but I haven’t bought a Batman title in a very long time. I don’t want to get sucked into a long, drawn-out, multi-title cross over story.
I’m risking disappointment with Brad Meltzer’s run on Justice League, but I’m giving it a try, and only for as long as he’s on the title.
There’s my two cents.
I’m going to get “the look” from a lot of you on this, but I think that Marvel and DC in particular have been ignoring the potential savior of the comics market, kids, for so long that they’ve lost them completely. Anecdotal evidence: I have two coworkers with tween girls. Both of these kids are giant freaks for manga. But when I showed one of them a copy of MetroMed she wouldn’t even crack it open. “oh I don’t like comics” she said. (which makes not one lick of sense to me, by the way. IT’S THE SAME THING. PICTURES AND WORDS.) I gave the MetroMed copy to her anyway, and a week later asked her dad about it. He said she loved it. Now she comes to my desk showing me pictures of Naruto or whomever, looking for a crit.
I know most of you reading this won’t agree but I think that for the superhero industry to survive they need to make the comics (or perhaps just a segment of comics) accessible to kids again. Archie does it. Disney too, last time I looked for comics at the grocery store. (it’s been a long time since I did that)
Make them well, story- and art-wise. But make them kid friendly, print them on cheap paper, distribute them at Wal-Mart and for pete’s sake drop the price to a dollar and a half. I’d bet you’ll have a market soon.