I don’t want to get all “activist agitator” with you folks, but here’s the problem: I want to support a coffee company but I don’t actually drink coffee, nor does my wife. Our parents drink coffee at our house once in a blue moon, which means the one bag we own has lasted for some time. So if I’m going to help, it won’t just be by buying a bag myself.

Texas Roast just announced that they are withdrawing their Google ads, even though those ads make a big difference for their company, as their protest against Google caving in to China’s demands for censorship.

Good for them! It’s not often a company chooses to do something that will hurt their bottom line because it’s the right thing to do. Maybe Google can give Texas Roast the “Don’t Be Evil” slogan since they’re no longer using it.

So, if you’re a gourmet coffee drinker, please add these guys to your bookmarks. www.texasroast.com

UPDATE: Chuck Dixon’s already signed on! How about you?